The Property-to-Pipeline Audit
A structured diagnostic for one physical estate-agency branch. It examines how the branch turns advertising activity into a controlled pipeline — from choosing what to advertise through to seeing what actually converts.
- minutes
- 6–8 minutes
- questions
- 18 questions
- branch
- 1 branch
The system
Six stages. One commercial pipeline.
Each stage is assessed with three questions. An agency with several branches completes a separate assessment for each one, because processes usually differ by branch.
- 01
Select
Choosing the correct property, service, or commercial opportunity to advertise
- 02
Match
Matching the opportunity to the correct buyer, tenant, seller, or landlord
- 03
Create
Creating differentiated, relevant, and testable advertising
- 04
Capture
Structuring campaigns and ensuring enquiries enter a controlled system
- 05
Contact
Assigning, contacting, and following up leads properly
- 06
Convert & Improve
Tracking downstream commercial progression and diagnosing what to improve
- Property
- Audience
- Creative
- Lead capture
- Lead management
- Commercial outcome
What we diagnose
The areas being assessed.
Stage capability
A structured view of the branch's capability at each of the six stages, based only on the answers given.
Where enquiries are lost
A clear picture of where enquiries can be lost between advertising and follow-up.
A repeatable record
A record that can be reviewed together with AdCulture Media, and repeated later to compare capability.
The audit measures capability and process, not revenue performance. It should be completed by the agency owner, or directly with the owner.